Target Persona for Ed-tech start upElevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.
Launch Strategy for D2C Skincare start up Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.
Health-tech Marketing Mix developmentAn existing health-tech start up was getting good response from its current customers but low conversion among new users.
Leveraging Brand AssetsAre brands limited to manufacturer led category definitions? Brands must connect at a deeper level & transcend categories.