INSIGHTS LIBRARY

Is investing in a consumer experience team same as building a consumer-centric culture? What is consumer empathy?

Elevate Insights defined the positioning for a higher education start-up looking to differentiate in a crowded category.

Health is a big consumer need. But what does healthier mean for the Indian consumer?

As human and culture experts we decode some insights into the aspirations of Indians today, as well new learnings for businesses.

Elevate Insights guided a start-up looking to break through in the skin care and nutraceuticals category.

Marketers go to great lengths to make attention grabbing ads but can it build brand love?