Identifying the key codes of premium brands which have been able to scale-up successfully.
Creating memorable advertising requires a keen observance and perception of the consumers world.
Winning in India requires nailing the Affordability, Accessibility and Aspiration marketing equation correctly.
Does your brand have a potential to price up? - An analysis between brand equity and pricing.
Vocal for Local is not a marketing strategy.
Unlocking opportunities by staying true to the brand core.
Are we really listening-in and taking this opportunity to pivot or are we just happy to survive?
A unique methodology to decode the flavours of India and identify innovation opportunities for F&B companies.
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