PRODUCT MARKET FIT

SELF SURVEY

What is the name of your company?

What is your role in the company?

1. Please share your business idea in 1-2 lines or your business website.

2. Thinking about the consumer problem you intend to solve, you would say

I am solving a large problem that many people face

I am solving a problem that some may be facing

It's potentially a big problem for a small group of people

I have some hypothesis but I need to validate the size or relevance of the problem statement

3. When thinking about your target audience, you

Have distinct and clear consumer personas

Have a broad profile of the potential audience but need to sharpen focus

Know your target audience profile but don’t have persona attributes

Have some vague ideas of my audience profile

Have hypothesis that I need to validate

4. Describe your Target Audience briefly

5. How frequently have you taken feedback on your product/business idea from consumers?

Regularly take feedback from my customers and potential consumers

Collected some feedback some time back

Have casually spoken to a few potential consumers

Need a way to take proper and unbiased feedback from potential consumers

6. Thinking about your proposed product, where would you say you are on the journey?

Ideation phase

MVP/ prototype phase

Have launched with some initial revenue

Have a product in market with a steady stream of revenue

Need to pivot to drive growth

Others

7. Which would you say is your core challenge right now?

Idea assessment

Product refinement

Accelerating Growth

Improving Marketing ROI

Prioritizing use of funds/ getting funding

Others

We hope answering the survey helped you understand where you are on your PMF journey. Based on our work with multiple startups and unicorns, we find:

It’s most critical to measure problem resonance at the early stages of the business.
The next stage is solution refinement.
Whereas, clear brand and marketing strategy is key to scale-up.

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Elevate Insights is a multidisciplinary Innovation and Marketing Strategy consulting. At the heart of our consulting is deep human behavioral expertise and rich hands-on marketing experience. We specialize in working with early-stage businesses with ambitious growth plans and a desire to build lovemark brands.