Ruchira has over 20 years of experience in decoding the Indian consumer for business success.
She was VP Insights @Swiggy and the Marketing Insights leader across PepsiCo business units for 12 years. She has serviced FMCG majors like Unilever, Nestle & Tech majors like Microsoft and Intel as part of global research networks like Nielsen & Ipsos prior to that. She also serves as an independent consultant to RedSeer; a research and advisory firm for startups.
Ruchira is a gold medalist from MICA in Brand Building and Market Research. She has graduated from SRCC College Delhi in Economics (Hons).
A practicing qualitative researcher and an F&B trend spotter at heart, Natasha leverages her strong foundations in research and innovation to capture the nuances of consumer behaviour. She’s passionate about behavioral economics and the role of culture in driving consumer choices.
Prior to Elevate Insights, Natasha was a Food and Beverage Expert at Mintel, a global innovation trend spotting firm. She has serviced P&G, GSK and Future Consumer at Nielsen before that.
She holds a Masters degree from Northpoint-Nielsen in Market Research and Nanyang Technological University, Singapore.
Insights and Market Research
Hephzibah is a Sr. Insights and analytics consultant and was Sr. VP at Brandscapes prior to this. She has over 20 years experience in MR and Analytics across multiple MR networks (Executive Director @Nielsen, Head Mktg Science @MB).
She holds an MBA from BIM, Tiruchirapall
Brand-Building & Consumer Psychology
Holger has 20 years experience in consumer psychology for Brand building. He is the MD @TMRC Impact and a trained ZMET Expert. He partners with us for Deep Qual work across APAC.
Vivishnavel has extensive experience in the market research industry across sectors and research methods as Managing Director at Nepa, and leading Insights division at IMS Health (IQVIA), Kantar, Market Probe and Ma Foi Strategic Consultants.
He has a Masters in Marketing Research from MICA.
Copyright © 2021 Elevate Insights - All Rights Reserved.